Oh Happy Day! High-quality content fuels a brand’s social media marketing
If you have not heard of Oh Happy Day, you must have heard of the Color Factory, an experiencing pop-up interactive art exhibition based on the concept of color theme that attracts young millennials to take photos and shared them on Instagram and other social media. It was so popular when it first struck a pose in San Francisco in 2017. Tickets were sold out in an hour and 4 million dollars was generated in a couple of months. Color Factory is one of the masterpieces of Jordan Ferney, a brilliant content creator, and entrepreneur. However, I am going to introduce another masterpiece of Jordan: Oh Happy Day — an online party supplies retailer. Every single effort she and her team make started with content. 12 out of the 14 team members were specialized in and passionate about creation, and they had zero dollars for advertising when they first started the company. “Do what they love and make content good” seemed the only option and focus at the early stage of the startup. They navigated toward the first step of inbound marketing — the attracting strategy.
Be creative, Be the best party resource on the internet
A Mintel report found that 77% of adults have hosted an event in their home in the last three years, and many of them looking to social media platforms for ideas. Starting with creating valuable content is definitely a smart approach for a startup with limited capital. Oh Happy Day commits to be the best party resource on the internet. The team aims to create content designed to address the problem and need of their prospective. The blog shares organic ideas of holiday party, party elements from gifts to cake toppings, as well as interiors design. Party hosts would like to go for a look if there is a party coming up and they found themself immersed in eye catchy pictures and creative ideas with clear instruction of decoration.
Oh Happy Day creates contents regularly and thrive on social media with FaceBook follower of 296k, Pinterest follower of 865k, and Instagram follower of 525k by creating contents. Research showed that millennials are most likely to look for inspiration across sources, for example, party theme pics on Instagram. Pinterest is at last but not least the king of discovering home and craft ideas. 29% of party hosts search on Pinterest for inspiration. Oh Happy Day success in sharing its inspirations through these platforms.
Stand a style increase brand recognition
Party is about connectivity, is about going live, is about excitement, is about all kinds of emotion that worth celebrating. Oh Happy Day’s photo stylist works to create a mood of cheerfulness for those photographic “stories” by using warm colors and bright lighting. The integration of party supplies and photo styling makes Oh Happy Day recognizable when the consumer encounter a picture like that on social media.
We put the “Art” at parties.
Well. A picture is worth a thousand words. Welcome to check out their creation!
Takes for today
- High-quality and useful contents fuel social media marketing.
- Create sharable content for the right social media platform will draw traffic.
- Hold message and value consistent to build up brand awareness, and brand identity.
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